ITB Family

FESCH.TV INFORMIERT:

Client: Allianz Partners

The 2020 I Travel Because campaign focused more deeply on emerging travel motivations that were more emotionally rewarding. It’s less focused on the destination and more on the journey. It highlights the reasons we travel—what moves us, what we discover about the world and ourselves along the way. Whatever the reason, it’s worth protecting. I intentionally crafted concepts to broaden the range of the stories we told, for a more diverse representation of underrepresented travelers and experiences.