It’s All About Mom’ Campaign for Estro Luxury Designer Outlet – FESCH.TV

It’s All About Mom’ Campaign for Estro Luxury Designer Outlet & FESCH.TV:

• Company & Location:
Estro Luxury Designer Outlets, Sydney, Australia

• Objective:
To honor mothers, grandmothers, chosen moms, and single parents in a heartfelt campaign, „It’s All About Mom,“ aiming to foster a sense of celebration and appreciation during Mother’s Day.

• Audience:
Catering to luxury fashion enthusiasts and Estro’s dedicated clientele in Sydney, the campaign was crafted to resonate with individuals looking to celebrate the important women in their lives.

• Tools:
Utilized After Effects for motion graphics, along with Illustrator and Photoshop for creating bespoke digital illustrations of flowers that feature prominently in the video.

• Approach/Strategy:
The campaign was designed to be versatile, with the video being promoted on social media and displayed on LED screens, ensuring a consistent and engaging brand presence.

• My Role:
As the sole graphic designer on this project, I took on the full spectrum of design responsibilities, from crafting digital illustrations and motion graphics to contributing to the marketing strategy and promotional copy. This project allowed me to showcase my ability to handle various aspects of a campaign, ensuring all visual and strategic elements aligned perfectly with the celebratory theme of Mother’s Day.

• Outcome:
The “It’s All About Mom” campaign successfully embraced and celebrated motherhood in its many forms, with the video serving as a central visual component, helping Estro connect with its audience on an emotional level and enhance brand visibility during a key seasonal event.

Motion Design,Fashion,Motion Graphics,Marketing Campaign,Graphic Design,After Effects