JBL LAND ‚MOVIE‘ – FESCH.TV

JBL LAND ‚MOVIE‘ & FESCH.TV:

Roblox has transitioned from a gaming platform to a venue for digital self-expression, highlighted by the significant number of virtual fashion purchases. Recognizing this shift, JBL innovated by creating „JBL Land“ on Roblox, emphasizing sound over appearance. This space allowed players to express themselves through various soundbites, ranging from musical instruments to unique noises. To showcase this concept, JBL produced a 20-minute movie entirely within Roblox, collaborating with creator Robuilds. The film, a pioneering venture for a brand on Roblox, follows a journey of self-expression through sound, challenging traditional content consumption norms and demonstrating JBL’s commitment to innovation in digital self-expression.