Longitudinal 77 – Launch – FESCH.TV

Longitudinal 77 – Launch & FESCH.TV:

The launch of Longitude 77 Single Malt Whisky was testament to the power and delight of vivid brand storytelling through various media of expression.

Monumental installations met bold nuances; visual theatre met extraordinary performances; a sonic symphony met sensational fashion and the most prolific muses of an “India Reimagined” – from across the country – all came together in seamless harmony to immerse an awestruck guest list into the narrative of authentic, contemporary Indian luxury.

Over months of conceptualising, planning, designing, coordinating, talent onboarding and set production.

3 days of on-site production which involved creating the entire grand universe of Longitude 77 from ground up.

Over 10 Indian icons from the film, fashion, music and culinary fraternities came together in a multi-faceted theatrical show depicting “Journey through the Longitude”

Over 100 performers, musicians, models and artists transported guests along the Longitude.

600 guests to whom liquid service had to strategically and seamlessly be dispensed during the show.

Over 15 rare artefacts and elements sourced from different states across the country.

Beyond the scale, the vision, the celebrities – what really set the experience apart was creating an entire parallel world of the brand and experiencing through each element, grand or small – an India Reimagined.

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