Luxury brands in China .mov

FESCH.TV INFORMIERT:

Digital China Online ​ courses would like to say thanks for joining our webinar.

Right marketing strategy for Luxury brands is a successful way in China to get grips with the intricacies of their target Chinese market and the unique features from equivalent Western audiences.

To our webinar has joined Antonin Antonina Grunska-Gokdeniz, she is

Member of the Association of Sinologists at the National Academy of Sciences of Ukraine, author of the book „China’s DNA“, a specialist in marketing of luxury brands to the Chinese market. Antonina has worked as a Mandarin translator for 8 years, translating at high-level official meetings in Ukraine and for members of the Royal Family of Qatar. For the past 15 years she has lived in China, Turkey, Qatar and for the last 2 years in the UAE. In 2020, her book „China’s DNA“ was published, which quickly became popular in Ukraine. Now it can be purchased in the CIS, Europe and even in Japan.
Antonina is a well-known person in the UAE Chinese community, as she has a vlog in Mandarin about fashion, luxury and events in Dubai.

About Tatiana Novikova:

Graduation: Nanjing University of Post and Telecommunications in Nanjing.
Experience: 5 years of digital marketing in China.
Projects: Marketing and Advertising in China. I have built a bridge between China and Europe, Russia.
62 successful projects for international brands in China.
Business areas: Nanjing, Shanghai, Beijing and Hong Kong.
Partners: Baidu in Beijing, Hong Kong, Shanghai
Alibaba in Guangzhou and Tencent Agency Network.

On the webinar Tatiana (Founder of Digital China courses and China Digital Marketologist) and Antonina, as an experts of luxury marketing and advertising have discussed about:
– Why Chinese people love luxury products?
– What advertising and marketing channels are very effective?
– How has the pandemic impacted the luxury goods industry in China?
– What moves do luxury experts think brands should make in China in 2021?