MADE IN ITALY TODAY 2023 – FESCH.TV

MADE IN ITALY TODAY 2023 & FESCH.TV:

Daniel Gava, in conversation with light artist Moritz Waldemeyer and Walpole’s CEO Helen Brocklebank, explored the contemporary perception of the Made in Italy brand.

The global success of the Made in Italy brand had been built on a winning combination of style, exceptional craftsmanship, aesthetics, family heritage, and a commitment to innovation and technology. Many companies had played a pivotal role in reinforcing its value by offering top-quality products and services across a wide range of sectors, including food, fashion, furniture, automotive, engineering, research, and tourism. The reputation of Made in Italy had frequently surpassed economic fluctuations and competition from markets offering lower-cost products, which often happened to be its primary consumers. However, what was the current perception of Made in Italy? Did it still provide a competitive edge for businesses? How had it evolved over time, and did it continue to hold the same meaning for newer generations?

Curated and moderated by Daniel Gava, this discussion aimed to delve into the present status and anticipate the future of one of the world’s most iconic labels.