Measuring Growing Heritage Ability in the City Competitive Advantage – A Case Study of Pekalongan Creative City, Indonesia

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Measuring the resilience of heritage is related to the value that is often difficult to measure. The tangible side of heritage is often considered unattractive, dull, and challenging to use, and it needs to be built to be able to adjust to the development of the times. On the other hand, the intangible value of heritage becomes very high when we find the uniqueness of incomparable, accumulating the time travel time that the heritage has owned. This study tried to measure both above interests using a Butterfly-Mamoli method based on the human left and right brains‘ ability to understand each object’s power of value in a place. Pekalongan city, a heritage city and gained recognition as a Batik Creative City from UNESCO since 2014, has a heritage that appears in the form of Batik both tangible and intangible need to be done efforts to increase the values in it. This study found that the increase in the value of authenticity in heritage can foster the ability to compete and raise the city’s level of resilience, where the factor of place as a container of uniqueness is located. Ultimately, the paper aims to measure the growing heritage ability of the city to find itself through various elements found there and its role, in terms of place, community, and culture, including the process in it.

Eko Nursanty, University of 17 Agustus 1945 (UNTAG) Semarang, Indonesia
Indah Susilowati, Diponegoro University, Indonesia