#MustReadMarketingBooks _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ – FESCH.TV

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#10BESTMARKETINGBOOKSYOUNEEDONYOURSHELF

1. LINCHPIN: #AREYOUINDISPENSABLE?
You might recall that #Icarus’s fatal flaw was not heeding his father’s warning to not fly too close to the sun. Furthermore, #Daedalus warned his son to not fly too low, fearing that the saltwater would also damage the wings.

2. HOOKED: #HOWTOBUILDHABITFORMINGPRODUCTS by #NirEyal
People using your #product is cool, but people #habitually using your #product is cooler. There’s a pattern to which #products and #services catch attention and become essential for #consumers and which, and #Hooked answers how to to do just that. #NirEyal’s #book,

3. INFLUENCE: #THEPSYCHOLOGYOFPERSUASION by #RobertCialdini
How do you get someone to say yes? #Marketing at its core is getting someone to agree to a #proposition. Easier said than done…
People are being asked for their #attention and #money all the time, and #SOCIALPRESSURES add a wrinkle to an already complicated and saturated #competitionforconsumerattention.

4. #HOWBRANDSBECOMEICONS by #DouglasBHolt
#Anybusinessisgoodbusiness, right? Not exactly…
In his bestseller and candidate for one of the #bestmarketingbooks of all time, former #HARVARDBUSINESSSCHOOL professor Douglas B. Holt lays down #whatmarketersneedtounderstand if they want to communicate an #authenticbrand that truly resonates with #customers over time, not just once because of a low price or hype.

5. #THEUNDOINGPROJECT by #MichaelLewis
#MichaelLewis’s acclaimed #book turns #academicallydensepsychology about #judgmentsanddecisionmaking into a gripping page-turner. #Understandingthehumanpsyche is critical for edging out #marketingcompetition and The Undoing Project will help #marketers do that in a book whose intellectual rigor matches its entertainment value.

6. BLINK: #THEPOWEROFTHINKINGWITHOUTTHINKING by #MalcolmGladwell
Gladwell’s hit Blink isn’t explicitly about #marketing, but that doesn’t stop it from being one of the #topmarketingbooks. His sophomore #book examines the thinking we do when we’re not thinking.

7. MISBEHAVING: #THEMAKINGOFBEHAVIORALECONOMICS by #RichardThaler
The #bestmarketers do a good job of understanding #howconsumersthink. The #topmarketingbooks do this too, and #Misbehaving is one of them. Legendary behavioral economist #RichardThaler walks readers through how #consumers behave irrationally.

8. #REDTEAM by #MicahZenko
Think you always have #goodideas? In #RedTeam, #MicahZenko shows you why you shouldn’t. He makes it clear that even your #bestideas need to be #interrogatedinternally before they #hitthemarket.

9. ORIGINALS: #HOWNONCONFORMISTSMOVETHEWORLD by #RobertGrant
Everyone thinks the same all the time. #Ideas are stunningly iterative. #Startups are presented as the “ UBER OF X”, #businesses imitate #businesses. And this is kind of for the good reason.

10. CONTAGIOUS, #WHYTHINGSCATCHON by #JonahBerger
With #Contagious, #JonahBerger, a professor at the #WHARTONSCHOOL, created one of the #topmarketingbooks. Berger explores how and why some information goes viral while other info does not.

Globally Recognized #DigitalMarketingCertifications:
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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