Personalising with purpose – Creating customer journeys fit for the future.

FESCH.TV INFORMIERT:

Throughout the pandemic, consumers‘ relationship with the brands and organizations which served them changed dramatically. Starved of the face-to-face interactions to which they were accustomed, the digital journey dramatically increased in importance. From deliveries and returns to student enrollment and travel notifications, the way vital messages were communicated and the channels on which they were delivered became significantly more valued.

Whilst the rebound from Covid-19 is now well underway, the relationship consumers have with companies is changed for good. Winning and retaining customers in this new environment requires a new way of thinking and new platforms to make it a reality.

Join Microsoft & Kin + Carta as we examine what it takes for your organization to orchestrate a complete end-to-end journey for each customer that adds value at every interaction and drives intent through seamlessly connected experiences in both the physical and digital worlds.