Perspectives #15 with Louvre Hotels Group.mp4

FESCH.TV INFORMIERT:

In this 15th edition of fireside chat #Perspectives with Louvre Hotel, Françoise Houdebine, Chief Marketing and Digital Officer at Louvre Hotels Group shares her opinions on the importance of digital innovation in winning back customer trust in the new normal. For more information, please visit:

Timeline-
00.00 Introduction
03.00 Francoise’s professional achievements & background
05.00 Market evolution for Louvre Hotels in the pandemic
10.00 Francoise’s views on domestic travel post-COVID
11.00 Louvre hotel’s strategies for corporate travels
14.00 Performance of different segments of the hotel business.
17.00 Francoise’s Predictions & Plans for Louvre hotel business post-COVID
23.00 Traditional & digital marketing approach in the current scenario
29.00 Social media’s role in Louvre Hotel’s marketing
34.00 COVID impact on Social Media Strategies
38.00 Loyalty programs impact and benefits
42.00 Impact of digital and other channels on customer bookings
46.00 Most efficient SM Approach in Francoise’s views to gain perspective clients
48.00 Innovation & Digital technology insights by Francoise
55.00 Role of technology for Hotels still closed.
57.00 Social Media conversions pre-COVID vs post-COVID
59.00 Francoise’s final thoughts for hospitality in the current market scenario