PFAW22_GALVAN x MARTHA HUNT CAPSULE – FESCH.TV

FESCH.TV INFORMIERT:

At the heart of the Pre-Fall ‘22 Collection is a design collaboration with supermodel Martha Hunt, whose life and career have been shaped by scoliosis. Through her determination, advocacy and resilience, she turned her reality into something positive and inspirational. Martha’s success in the fashion world is a testament to her physical and mental strength.

‘I have asymmetry still in my body: I don’t have a perfect walk, and I have a long scar down my back… but over time, I’ve learned to appreciate these differences. They’re a source of pride. I never let it stop me.’ – Martha Hunt

The Galvan x Martha Hunt capsule celebrates the uniqueness and individuality of the female form. Every woman has her own story to tell, featuring her own imperfections and scars, and it’s within these differences that real beauty lies.

‘Developing the capsule with Martha was an incredible experience. Where others may choose to hide their scars, she wears hers with elegance and pride, and this is what we chose to highlight in the collection. Duality is central to my design process – each garment is inherently feminine, whilst also structured and linear. Take the sharp, modern tailoring of the Spinal suit which is finished with a metal chain down the back representing the spine, or the knit Andromeda dress with a crystal matrix drawing attention to the open back. Asymmetry also runs throughout, for example in the s-curved seams of the Off-Kilter gown and Crystal Cord dress. The capsule is designed to protect, empower and inspire.’ – Anna-Christin Haas, Creative Director

The theme of duality is captured in the campaign through Martha’s vulnerability and confidence: on one hand she is presented softly and beautifully as her body transforms into organic and sculptural shapes, and on the other you are struck by her edge and energy as she adopts strong, angular and dynamic poses.