RA x Puma: Global sportswear industry to grow 7% annually through 2027 – FESCH.TV

RA x Puma: Global sportswear industry to grow 7% annually through 2027 & FESCH.TV:

Korean pop culture and innovation are key drivers of the sportswear market in Southeast Asia, according to Sanjay Roy, Managing Director of PUMA Group. As the region continues to embrace Korean trends in fashion and music, sportswear brands like PUMA are strategically positioning themselves to capture this growing demand.