Ray-Ban (LensCrafters store)

FESCH.TV INFORMIERT:

The Ray-Ban project was interesting, yet full of exciting challenges journey. The main assignment was to create a 3D effect in the actual store’s space using only 2 screens on the wall and on the ceiling. Fundamentally, such an effect works only from one point of view. Therefore it was important to recreate the interior space and make research on the best camera positioning and viewing angle. The composition was not an easy task to solve either, because two screens create a very long and narrow stripe. Glasses have to travel through the entire length of displays, showing the main features of the product. The dynamic style of the animation and fast cuts through the motion emphasize the vibrant vibe of the product.