Ril Efek Sonic Branding – FESCH.TV

FESCH.TV INFORMIERT:

Ripl Efek is a luxury fashion brand that needed a sonic branding motion design that reflected their simplicity, elegance, and timelessness. The purpose of this design is to live at the end of videos to establish brand authority and familiarity.

For this project I was provided the artwork from their supremely talented graphic designer. The client wanted to make sure that we incorporated fabric as part of her brand story. It was also important to her that we include an element of nature and consignment. Natural, earthy tones were used in the background, with a monochromatic color palette to keep the elegance of the original art.