SALE photoproject – FESCH.TV

SALE photoproject & FESCH.TV:

The Great Mannequin Exodus: A playful and surreal fashion editorial that imagines what happens when city stores run out of clothes during a massive sale, liberating their mannequins to explore the urban world. Models styled as mannequins in various skin tones – from classic display white to natural flesh colors – are captured in a series of theatrical street scenes: hailing taxis, sipping coffee at sidewalk cafés, strolling down busy avenues, and emerging from their former window displays. The images portray poignant moments of female mannequins bidding farewell to their male counterparts who remain behind the glass, frozen in their window poses. Shot for a glossy magazine, these conceptual photographs blend fashion aesthetics with storytelling, creating a whimsical commentary on retail culture while transforming ordinary city locations into stages for an extraordinary urban fairy tale about liberation and discovery.