Salvos Stores – Gift that means more – FASHION_30 – FESCH.TV

Salvos Stores – Gift that means more – FASHION_30 & FESCH.TV:

As the festive season drew near and buying presents was on everyone’s to-do list, we took a humorous approach to sustainability, dramatising that when you shop at Salvos Stores, you’ll buy a gift that means more ­– to your loved ones and the planet.

With over $921 million worth of gifts predicted to end up in landfills during Christmas, we landed our message that when you buy a gift from Salvos Stores, the far-reaching impact extends to the environment and community.

The campaign of 3 resulted in two record-breaking months of sales with October and November up 22% & 15% respectively.