SLAM JAM X VANS – FESCH.TV

FESCH.TV INFORMIERT:

SLAM JAM X VANS VAULT
Directed and Edited by Enrico Cerovac

Produced by: Slam Jam

Artwork and original sound by Sergej Vutuc

Ad: Mario Salanitro

Colorist: Luca Scarpellini

Render: Alessandro Benedetti

Talent: Black Man

Stiling: Sonia Alipio

Producer: Isabella Petricca

Shoot on 16mm film #kodakshootfilm

Instantly recognisable, the classic Vans hi-top is a global icon. Turning heads since 1978, when it debuted as the second-ever sneaker from the Van Doren rubber company to don the unmistakable emblematic side stripe. Designed for the purpose of meeting the ankle-support needs of Vert style skaters in California, today it has become a ubiquitous symbol of counter-culture, worn by shoe and sneaker enthusiasts far and wide.

This ideology aligns perfectly with Slam Jam’s (Un)Corporate Uniform, a global expression–and ongoing research project–with the aim to understand and help define the concept of uniform.

On top of an inverted internal & external colourway, this Skate High presents a brand new Slam Jam tiger Mascotte printed on the sole in a heavy-duty ink graphic designed by British artist Fergus Purcell aka Fergus “Fergadelic” — inspired by George Clinton’s psychedelic 1970s outings with Parliament/Funkadelic, Purcell’s work juxtaposes high-fashion with obscurity, bolstered together by playful creative themes. The shoe also features an upside-down A on the back, in a true homage to counter-culture.