Square Sans Display

FESCH.TV INFORMIERT:

Kinetic type video for Square. Showcasing their new custom typeface and exercising its ability to scale, pivot, & travel—all while feeling down to earth. Built on the motion system developed by Athletics NYC, integrating experimental typography.

Square Sans Display is a new variable grotesque for Square designed to create flexibility and amplification in the brand’s voice.

Creative Direction, Motion Design, & Edit: MOUTHWASH Studio

Typeface: Colophon Foundry
Motion System: Athletics NYC
Group Creative Director: Eileen Tjan
Design Director: Aaron Poe
Score: Lucio Westmoreland