SXSW 2022 Panel Picker – FESCH.TV

FESCH.TV INFORMIERT:

The Metaverse is no longer a science fiction construct. From the game worlds of Fortnite and Animal Crossing, to the neighbourhoods of Decentraland and Cryptovoxels, this virtual space spans entertainment, digital fashion, art and collectibles, now even virtual real estate and a 9-5 source of income. The scale and scope of the Metaverse is growing all the time, and this digitally connected reality is already a playground for brands.

With experts across agency, brand, digital anthropology and the virtual economy, our panel will explore what is now and what is next for brand experience in the Metaverse. We’ll discuss how brands can connect with audiences in new and imaginative ways, and where brands should make their next moves in order to shape the future of this disruptive new frontier.