The Bread rekindles partnership with Vans in agency win – FESCH.TV

The Bread rekindles partnership with Vans in agency win & FESCH.TV:

In a notable development in the South African fashion and lifestyle sector, Vans has reappointed The Bread as its local agency partner. This collaboration reinstates a dynamic partnership that has produced groundbreaking experiential campaigns and solidified Vans‘ presence in the South African market.

This reunion is particularly meaningful as it symbolises a win back for The Bread, following Vans‘ interim period of transition to a new distributor. The Bread’s history with Vans is a testament to a partnership built on creativity, innovation, and a shared passion for street culture. Over the years, The Bread has collaborated with Vans on several high-profile projects, including House of Vans Johannesburg, Vans activations at Capsule Fest, and the Vans Duct Tape Invitational and Festival.

With a focus on community engagement, authentic storytelling, and innovative activations, The Bread has played a vital role in translating Vans’ global brand ethos into locally relevant campaigns. The partnership will continue to explore avenues for engagement, aiming to deepen connections with the Vans community and introduce the brand to new audiences across South Africa. The agency’s scope of work includes creative direction and strategy, PR and influencer marketing, and social media content creation and management.

Andrew Berry, Managing Director of The Bread, says, “Vans has played a pivotal role in The Bread’s journey — they took a chance on us when we were still proving ourselves, and we’ve continued to work on and off with them for the past eight years. Winning them back after their transition from one distributor to another is incredibly exciting for us; there’s still so much work we want to do with the brand and their amazing team. The best work is underpinned by mutual trust, and there’s no stronger trust than the one between The Bread and Vans SA team.”

Warren Talbot, Head of Brand at Vans South Africa adds, “Vans SA are happy to be working with The Bread again as we reboot the brand in the market. Their knowledge and understanding of our consumer is what will be key in our next steps to ensuring the longevity and strength of the brand for years to come.”

For more on Vans South Africa:
vans.co.za
www.instagram.com/vans_za

For more on The Bread:
www.thebread.co.za
www.instagram.com/thebreadsa
za.linkedin.com/company/the-bread