Tiger Roar: Yūki Edition Case Study – FESCH.TV

FESCH.TV INFORMIERT:

In a market that is used to beer adverts that feature celebrities gulping beer, the team took a different approach and created a pop-up event that showcased the best emerging talents from the Tiger ROAR Collective.

Partnering with the Singapore Tourism Board to bring Singaporean and Japanese talents together, the collaboration created a fusion of exciting food, art, music and fashion. One that’s re-imagined by aspiring chefs, artists, musicians and fashion designers.

The team has also introduced Japan to a new way of drinking Tiger draft beer with the BLADE machine – a revolutionary counter-top system made for small spaces. 

In doing so, the team gave consumers the ultimate Tiger Beer experience unlike any other.