UNITED FASHION FESTIVAL TALK#3 | Fashion is playful

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TALK #3 Fashion is playful: Why modularity matters?

An online talk with Anouk Beckers, founder JOIN collective.

Anouk Beckers had been looking for a way to open up the fashion system ever since her studies at the Gerrit Rietveld Academy in Amsterdam. How can we create without participating in the endless, trend-driven cycle of consumption? The answer came in the form of JOIN collective, a design and research project which explores fashion as a collective practice: anyone can participate. Thus, she transformed the traditional relationship between creator and client.

United Fashion is supported by the Creative Europe programme of the European Union.







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