WGAN-TV The Art of Matterport and XR Mash-Ups by Tosolini Productions-#2096-What Is VR Guerilla Marketing.mp4

FESCH.TV INFORMIERT:

– Now, to get to this point. Let me tell you the steps that we took, because this is the third iteration. We started with a simple booth. It was simple. Imagine a booth that you can just navigate.

This was our first attempt to have a virtual expo. And this can work, but it has a problem. And the problem is it looks empty, right? And you say, „Ah, okay, I understand the concept but let’s go to the next level.“ The next level we took is experimenting with multiple booths at the same time.

And then again, all done in Unity and SeekBeak. We represent here some companies, this our booth, but again, we looked at it and we said that it’s missing something again. It’s missing the action. The people.

Everything that we are used to seeing when we go to a trade show and this is when we thought to add the people having fun. Eating. Everything that you could find in a trade show. And now I think we are getting closer to what an experience might look like. It will never be the same as being at a trade show. However, it’s getting in that direction.

Oh, I have another one. This is actually my last one.

– I don’t want to just move off that without just saying, I love that. That’s amazing. Once again, you’ve taken something that it’s probably incredibly hard to accomplish and make it so simple. So again, from the user experience, it’s just, „Well, yeah I’m at the trade show. I’m walking around and things I would normally be able to do at a trade show, I can still do.“

– I agree. And that prototype took us a few weeks of work but the things that we discovered by doing these prototypes is that the user interface needs to be consistent as you navigate. How do people realize what is clickable and not? And so this is once we create something that works, it means that to get there, we probably did another five steps before and failed all along. And so, yes-

– I bet, I think one of the great things about seeing a virtual trade show is there are so many companies that spend so much money on a booth in design, and anyone who’s ever been involved in any trade show knows it’s a bazillion dollars to participate in a trade show.

I would imagine, hopefully they spend a bazillion dollars with Tosolini Productions, but I’m going to guess it actually wouldn’t cost as much as it would to go have the $1 million or $2 million booth physically at a real trade show that they could have their own virtual show all their different divisions for a fraction of the cost and have it take place virtually. And for all those people that can’t travel internationally can still participate in the show.

So I just look at this and go, „Gosh, I hope there are a lot of companies that when they look at what you do go, „Wow!“ Our problem is we can’t do trade shows or we can’t do in-building touchscreens. Everybody’s at home. So what do we do? Well, you have all these different solutions that you’ve been pioneering for quite some time. I hope that ends up translating to companies that are interested in Tosolini Productions and coming to talk to you.

– Yeah. Then, let’s say that again, not all the prototypes. I would be amazed if every product leads to a project that we have a very high rate of failure for these prototypes. but the failure is not as much about the concept but the timing.

We are getting interested in this 360 storytelling, that we did three years ago and only now is frustrating three years ago to feel like, „Oh my gosh, why don’t people get it? Why don’t these companies get it?“ And now we are getting those requests.

So there’s a timing issue of sometimes being an innovator that you have to live with them, but that’s fine.