Woolmark | Wear Wool, Not Waste – FESCH.TV

Woolmark | Wear Wool, Not Waste & FESCH.TV:

Wear Wool, Not Waste, produced by Park Village for The Woolmark Company. The second chapter of our on going creative partnership with this client, working along side our friends and collaborators; 20something, and with Studio Birthplace back in the directors chair.

Built on the unsettling idea that every synthetic garment ever made still exists in some form, Wear Wool, Not Waste highlights wool’s environmental benefits—natural, renewable, biodegradable, and the most recycled apparel fiber. As synthetic clothing is set to make up 73% of global fiber by 2030 and lingers in landfills for over 200 years, the campaign’s powerful film draws attention to the lasting impact of fast fashion, urging us to choose wool for a sustainable future.

Credits:

Strategy & Campaign creative: 20(Something)
Creative Campaign Production: Park Village
Film Creative & Post Production: Studio Birthplace
Service Production: Silver Lining Pictures
ECD: William Thacker
Business director: Anisha Obeng
Creative: Cathryn Carey
Account manager: Amy Greasby
Strategy Partner: Fran Docx
Senior Strategist: Asa Nowers
Director / Creative: Sil van der Woerd
Director / Creative: Jorik Dozy
Executive Producer: Adam Booth
Head of Production: Angelica Riccardi
Film & Stills Producer: Alice Windeler
Service Producer: Renier Ridgeway
Director of Photography: Lennert Hillege
VFX Director: Tim Smit
Photographer: Daniele Colucciello
Online Editors: CutCo.
Stylist: Luci Ellis
Sound & Music: Ambit sound
Grade: Alex Gregory @ No.8
Media Agency: Craft/PMG
Media Planner: Sam Fowler/ Alistair Hornsby
Media Strategist: Charlotte Netherwood