WS NFTEE LAUNCH FILM – FESCH.TV

FESCH.TV INFORMIERT:

NFTs have taken the fashion world by storm. But the formulas have mostly all been the same. Create a piece of virtual fashion + sell to the highest bidder = buyer gets an NFT that (sadly) can only be flexed through their online persona. For Winkelstraat.nl, we wanted to shake up that formula by creating an NFT that could be worn both online and off.

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois.

The campaign launched through an auction on NFT marketplace, Open Sea. Simultaneously, we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it.