XM COLLECTION (DrinkBot 2.0) Anouk Wipprecht x Scarlett Street – FESCH.TV

XM COLLECTION (DrinkBot 2.0) Anouk Wipprecht x Scarlett Street & FESCH.TV:

Robotic cocktail making garments meets cinematic magic through this collaboration between Dutch FashionTech Designer Anouk Wipprecht and Toronto-based Creative Agency Scarlett Street.

A harmonious fusion of creativity, storytelling, and cutting-edge technology. Scarlett Street’s aim was to construct a captivating visual narrative that delved into the core essence of the collection, which possessed the unique ability to absorb the aura of its audience and environment, transmuting it into an enchanting elixir.

Drawing inspiration from the designs ability to capture energy and ambiance, they embarked on a journey of self-reflection, exploring different worlds and times. This thematic exploration became the cornerstone of their clip direction, guiding us to craft a visual experience that resonated with the transformative nature of the robotic fashion pieces.

To bring this vision to life, Scarlett Studio meticulously worked on crafting various environments, each thoughtfully designed to evoke a specific mood and atmosphere. The use of different textures, innovative lighting techniques, and set design played a pivotal role in creating a visually rich and immersive experience. Each element was carefully curated to enhance the narrative.

DrinkBot Dress + Suit (2024)

FashionTech Designer: Anouk Wipprecht

Video XM Collection

Video by Scarlett Street Creative Agency @scarlettstreet

Directors: Anjay Feldano & Tony Edgar
Concepts by Anjay Feldano
Editor: Joel Official
Steadicam Operator: John Hatcher
Camera Assistant: Stephen Brevig

Photographer: Yanni de Melo
Make-Up: Veronica Lopez
Models: Qui + Tray at Next Management

Project Producer: Charlie Marechal (Nextasy)