Yieldmo at Advertising Week 2023: Leveraging AI & Machine Learning to Elevate the Consumer Experience – FESCH.TV

Yieldmo at Advertising Week 2023: Leveraging AI & Machine Learning to Elevate the Consumer Experience & FESCH.TV:

Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Yieldmo bought together expert brand and agency marketers to discuss overcoming challenges and successful strategies to maximize the impact of creative with machine learning models.