#YouTube #SEOTools to #Boost Your #VideoRankings _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ – FESCH.TV

FESCH.TV INFORMIERT:

When you think of #searchengines, it’s usually #Google, #MicrosoftBing, and #Yahoo. And yet, as one of the #largestsearchenginesintheworld, with more than 2 billion monthly active users, is #YouTube.

Most people consider #YouTube as a #socialmediaplatform, which it is, but it also behaves a lot like a #traditionalsearchengine. #Visitors enter their #query and get a #listofvideos #rankedbyrelevance.

That’s why #optimizingvideocontent is critical to #ranking and #accessing the #audience on #YouTube. Fortunately, a lot of the #traditionalSEOrules apply here as well. #Findtherightkeywords to communicate relevance, design a good user experience to drive engagement, and use #analytics to find and fix whatever is not working.
With that said, here’s a rundown of #tools to help you manage your #YouTubeSEO. Some are your general, run-of-the-mill #SEOtools. Others are designed specifically for #YouTube. But every single one is useful for #growingyourYouTubepresence.

Look up #topicsinGoogleTrends
Turn to #GoogleTrends to see whether #interest in your #chosentopic is up or down. While you may be familiar with the overall #GoogleTrendsfeature, click on “#YouTubeSearch” to explore the video-related opportunities. Given that the #data is coming from #Google (which owns #YouTube), it’s as trustworthy as it gets.

Identify the #bestkeywords
To get your #videocontent found, use the #rightkeywords in your #title, #description, and #tags.
The first place to look for the #rightkeywords is # YouTube’s autocompleting feature – start typing your #seedkeyword into the search bar and see how #YouTube interprets it by showing autocomplete #suggestions.
If you have a bunch of #keywords, you can automate the process with the help of a specialized #keywordresearchtool. You can turn to the #KeywordPlannersection of your #GoogleAdsaccount and enter your #seedkeywords to get a bunch of closely related #keywords. One downside with a free account is that you do not get the #exactsearchvolumes for your #keywords, just approximations.

Research the most #profitabletags
#Tags are added to #YouTubevideos by #creators, and they help #YouTube place the #videos into #propercategories. The problem is #tags are not displayed on the #video’s page, so researching them is a hassle. You can either open the #sourcecode of the #page and look for #tags there or #install a #browserextension that will do the job for you.

#Manageandaudityourchannel
Always keeping an eye on your successes and failures is a natural necessity. Knowing which #videos are #working for your#brand – and which ones aren’t – can help you understand the effect of your #keywords and inform future opportunities.

#YouTubeAnalytics (#YouTubesnativetool) provides an #overview of your #channel. It’s accessible through your #channelsdashboard. It tells you who your #audience is and what other stuff they enjoy #watching. You can see the #timeline of #views/#engagement with your #audience as well. It’s made for people who already have a number of #videos and want to survey their success.

Moderate your #commentsection
Though you may not think of the #commentssection as an #SEOfactor, it can have an indirect effect on your #rankings. #Comments can make or break your #YouTubechannel. Sometimes the #comments under the most #innocuous, #helpfulvideos could be so bad, that it’ll harm a #brand in a very real way.

Globally Recognized #DigitalMarketingCertifications:
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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